Analysis

Deliverable 1: Candy Bar Wrapper Text and Analysis

Chosen Candy Bar: Reese Bar

Reese Candy Wrapper Reese Candy Wrapper Reese Candy Wrapper

Primary Information

1. Brand Name: Reese's Bar

  • Typeface & Weight: Bold, rounded, and playful sans-serif (likely custom-designed).
  • Color & Contrast: Bright yellow text with a dark brown outline against an orange background for maximum visibility.
  • Size & Placement: Large and centered, grabbing immediate attention on the shelf.

2. Product Identification: Candy

  • Typeface & Weight: Uppercase, sans-serif; bold for legibility.
  • Color & Contrast: Bright yellow text with a dark brown outline, and brown text that contrast strongly with the orange background.
  • Key Element: The word “Bar” draws attention to the type of product; “Candy” clarifies what the product is.

3. Product Image

  • What for: Shows a chocolate bar with a bite, instantly conveying the product’s look and flavor.
  • Placement: Directly Under the brand name, reinforcing product identity and appeal.

Secondary Information

1. French Translation: FRIANDISE

  • Typeface & Weight: Uppercase, sans-serif; same size as the English version.
  • Hierarchy: Necessary for bilingual labeling but subordinate to the English text.

3. Net Weight: 120g

  • Typeface & Weight: Small but bold; typically found near the product name.
  • Reasoning: Important for consumer awareness, but not a primary selling point.

Tertiary Information (Least Prominent, Functional Details)

1. Ingredients List

  • Typeface & Weight: Very small sans-serif, placed in a white box at the top.
  • What for: Legally required for consumer safety (allergies, dietary needs).

2. Nutrition Facts Panel

  • Layout: Standard, tabular format in small sans-serif.
  • What for: Regulatory necessity for health and dietary information.

3. Manufacturer & Contact Information

  • Typeface & Weight: Small, regular sans-serif.
  • Placement: Corner or edge of the packaging.
  • What for: Offers a way to contact the company or learn about the product origin.

4. Barcode & Expiry Date

  • Placement: Bottom or side, in small, unobtrusive print.
  • What for: Essential for inventory, scanning, and consumer safety (freshness).

5. Color Palette Swatch

  • What for: Used in printing to ensure accurate brand colors.
  • Placement: Bottom or side, in small, unobtrusive print.

All of the wrapper’s text in order

Reese Bar

CANDY

FRIANDISE

120g

Imported by / Importé par

Hershey Canada Inc.

Mississauga, Ontario, Canada L4W 0B1

Questions?

www.askhershey.com or/ou 800-468-1714

Ingredients:

Sugars (sugar, lactose, dextrose), Motified palm oil and motified vegetable oil (shea, sunflower and/or safflower), Motified paml kernel oil, Peanuts, Motified milk ingredients, Unsweetened chocolate, Cocoa powder, Hydrogenated palm oil, Palm kernel oil, Salt, Lecithin (soy), Corn starch, Artificial flavour, TBHQ, Citric acid.

Contains: Peanuts, Milk, Soy.

Ingrédients:

Sucres (sucre, lactose, dextrose), Huile de palme modifiée et huiles végétales modifiées (karité, tournesol et/ou carthame), Huile de palmiste modifiée, Arachides, Substances laitières modifiées, Chocolat non sucré, Poudre de cacao, Huile de palmiste hydrogénée, Huile de palme hydrogénée, Huile de palmiste, Sel, Lécithine (soja), Amidon de maïs, Arôme artificiel, TBHQ, Acide citrique.

Contient : Arachides, Lait, Soja.

Nutrition Facts

Valeur nutritive

Per 4 blocks (40 g)

Pour 4 blocs (40 g)

Calories 210

% Daily Value* / % Valeur quotidienne*

Fat / Lipides 13 g 17%

Saturated / Saturés 7 g 36%

+ Trans / trans 0.1 g

Carbohydrate / Glucides 23 g

Fibre / Fibres 1 g 4%

Sugars / Sucres 21 g 21%

Protein / Protéines 3 g

Cholesterol / Cholestérol 0 mg

Sodium 75 mg 3%

Potassium 150 mg 4%

Calcium 30 mg 2%

Iron / Fer 1.00 mg 6%

*5% or less is a little, 15% or more is a lot

*5 % ou moins c'est peu, 15 % ou plus c'est beaucoup

visit/visitez: www.Reese.ca

Reese - Bar

Weight: 120g

Ingredients

  • Sugars (sugar, lactose, dextrose), Modified palm oil
  • and modified vegetable oil (shea, sunflower and/or safflower),
  • Modified palm kernel oil, Peanuts, Modified milk ingredients,
  • Unsweetened chocolate, Cocoa powder, Hydrogenated palm
  • kernel oil, Hydrogenated palm oil, Palm kernel oil, Salt, Lecithin
  • (soy), Corn starch, Artificial flavour, TBHQ, Citric acid.
  • Peanuts, Sugars (sugar, dextrose), Salt, TBHQ, Citric acid

Contains: Peanuts, Milk, Soy.

Nutrition Facts

Per 4 blocks (40g)
Nutrient Amount / % Daily Value
Calories 210
Fat 13 g (17%)
Saturated + Trans 7 g (36%) / 0.1 g
Carbohydrate 23 g
Fibre 1 g (4%)
Sugars 21 g (21%)
Protein 3 g
Cholesterol 0 mg
Sodium 75 mg (3%)
Potassium 150 mg (4%)
Calcium 30 mg (2%)
Iron 1.00 mg (6%)

*5% or less is a little, 15% or more is a lot

Importer Information

Imported by: Hershey Canada Inc.
Mississauga, Ontario, Canada L4W 0B1

Trademark Information

The orange colour is a trademark of Hersey Chocolate & Confectionery LLC used under license

Questions?
www.askhershey.com or 800-468-1714

Visit: www.Reese.ca

Barre Friandises

Poids net : 120g

Ingrédients

  • Sucres (sucre, lactose, dextrose), Huile de palme
  • modifiée et huiles végétales modifiées (karité, tournesol et/ou
  • carthame), Huile de palmiste modifiée, Arachides, Substances
  • laitières modifiées, Chocolat non sucré, Poudre de cacao, Huile
  • de palmiste hydrogénée, Huile de palme hydrogénée, Huile de
  • palmiste, Sel, Lécithine (soja), Amidon de maïs, Arôme artificiel,
  • TBHQ, Acide citrique.

Contient: Arachides, Lait, Soja.

Valeur nutritive

Pour 4 blocs (40g)
Nutriments Quantité / % Valeur quotidienne
Calories 210
Lipides 13 g (17%)
Saturés + trans 7 g (36%) / 0.1 g
Glucides 23 g
Fibres 1 g (4%)
Sucres 21 g (21%)
Protéines 3 g
Cholestérol 0 mg
Sodium 75 mg (3%)
Potassium 150 mg (4%)
Calcium 30 mg (2%)
Fer 1.00 mg (6%)

*5 % ou moins c'est peu, 15 % ou plus c'est beaucoup

Information importateur

Importé par: Hershey Canada Inc.
Mississauga, Ontario, Canada L4W 0B1

Questions?
www.askhershey.com ou 800-468-1714

Visitez: www.Reese.ca